ROC the Day is a 24-hour, online giving extravaganza powered by United Way of Greater Rochester and the Finger Lakes that takes place annually on the Tuesday after Thanksgiving, also known as Giving Tuesday.

ROC the Day gives people in our community an opportunity to support not-for-profit organizations doing great work in the nine-county Greater Rochester area.

This year, ROC the Day will take place on December 3 from midnight to 11:59 pm.

More information:

To make a gift, visit roctheday.org on December 3 and browse through our catalog of 500+ not-for-profits.

It's an easy, one-stop way to fill your “cart” with causes that matter most to you.

Let your friends, family, co-workers and social networks know about the causes you've chosen to support and encourage others to ROC the Day, too!